Using Contractual Provisions to Manage Customer Expectations

Your client-facing and channel agreements do not have to be an ordeal. Becoming familiar with the contractual provisions and understanding the key terms that protect you and your end users is critical for differentiating your business from your competitors’. The contract does not have to be a deal-killer, it can actually be used to enhance your sales process provide insight into issues before they arise. This discussion will cover these and other topics, and questions about contract negotiations will be welcomed from the attendees. In this session Julie Machal-Fulks discusses how to use contractual language to manage customer’s expectations. Topics include boilerplate language, avoiding legalease, specific contractual provisions that cause concern, and how to sell your contractual provisions to your end users.