Ford Motor Company has filed a trademark-infringement lawsuit against Ferrari North America based on the latter’s promotion of the “F150,” a new Formula 1 race car. In its February 9 complaint, Ford claims that Ferrari’s use of F150 is likely to dilute its well-known F-150® trademark, which it uses in connection with its line of light trucks, and to cause confusion regarding the source of Ferrari’s products. A copy of the complaint is available here. Ferrari has responded with a February 10 press release, in which it confirms that it has no intention of using the F150 mark for any production vehicle and that, going forward, it will refer to the car only using its full name: “Ferrari F150th Italia.” “Ford certainly has an obligation to protect its valuable brands, but litigation here is premature,” says Christopher Barnett, a trademark attorney with Scott & Scott, LLP. “Ford’s claims of dilution and, especially, likelihood of confusion seem to be weak. Especially in light of Ferrari’s apparent willingness to compromise with regard to future references to the car, it would have made more sense to seek a mutually beneficial agreement, such as one allowing Ford to use the Formula 1 reference to the benefit of its truck line. Then again, Ferrari is owned by Fiat – a controlling shareholder of Chrysler – which may make that sort of agreement problematic.” For more information, please contact Mr. Barnett at 800-596-6176 or firstname.lastname@example.org.